Puma Australia is a Brand Owner, a member of the packaging supply chain and as a signatory to the Covenant, will be expected to establish baseline data and develop specific actions for implementing the commitments under the Covenant. The purpose of the Action Plan is to show how Puma Australia intends to contribute to the achievement of the Covenant’s goals and to meet Puma Australia’s obligations under the Covenant. The Three main performance goals of the Covenant are: 1.
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Design – Optimise packaging to use resources efficiently and reduce environmental impact without compromising product quality and safety 2. Recycling – Efficiently collect and recycle packaging 3. Product Stewardship – Demonstrate commitment of all signatories Earlier in the year Puma Australia stakeholders met with its third party external consultant and participated in a workshop to review the requirements of the APC. As part of this review the stakeholders were taken through a 28 question questionnaire based on APC documentation and attendance at APC Workshops.
The results of this review are documented in the Action Plan and the actions arising from this review are summarised in the Action Plan Table. Puma Australia’s parent company, PUMA has been collecting E-KPI’s (Environmental Key Performance Indicators) from all its offices and stores worldwide for the last five years and identified several key areas that need to be dealt with in order to further reduce PUMA’s “paw print”. To address these issues, PUMA launched the next phase of PUMASafe initiatives and long-term sustainability program laying out ambitious targets to be achieved by 2015.
In order to achieve these targets Puma Australia has established an Environmental Task Force as part of the PUMA Sustainability Project with the objective of advising upon and facilitating the improvement and expansion of Puma Australia’s environmental management and sustainable development programs and policies, to ensure Puma Australia is undertaking and promoting environmental conservation and sustainable resource use practices.
The skills embodied in this Environmental Task Force are being used to establish an APC Team to drive the APC Action Plan and implement the Sustainable Packaging Guidelines. Mr. Noel Kelly, Operations Director, is responsible for Puma Australia’s commitment to the Australian Packaging Covenant. He will report directly to the Managing Director, Mr. Warwick Mitchell on all issues relating to the Covenant. This Action Plan has been endorsed by Mr. Mitchell. 
Its Sport Performance and Lifestyle labels include categories such as Football, Running, Motorsports, Golf and Sailing. The PUMA Group owns the brands PUMA, Cobra Golf and Tretorn. The company, which was founded in 1948, distributes its products in more than 120 countries, employs more than 9,500 people worldwide and has headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong. “Our Mission is to be the most desirable and sustainable sportlifestyle company in the World”.
Puma Australia has been invited to become a signatory to the Australian Packaging Covenant (APC) and is required to submit an Action Plan for the period 2010-2015. Puma Australia is a Brand Owner, a member of the packaging supply chain and as a signatory to the Covenant, will be expected to establish baseline data and develop specific actions for implementing the commitments under the Covenant. Puma Australia’s head office and main warehouse is situated at 111 Keys Road, Moorabbin, Victoria and its annual packaging related turnover is $75 – $100 million . 2 ENVIRONMENTAL INITIATIVES After more than ten years of successful implementation of its social and environmental standards (PUMASafe), PUMA launched the next pivotal phase of its ambitious long-term sustainability program on April 13th, 2010 at the Design Museum in London. By introducing its cutting-edge sustainable packaging and distribution system by renowned industrial designer Yves Behar, PUMA set new standards within the retail industry.
The new innovative solution will significantly reduce the amount of waste and CO2 emissions that traditional product packaging such as shoe-boxes and apparel polyethylene bags generate and underpins PUMA’s target of reducing carbon, energy, water, and waste by 25%, and developing 50% of its international product collections in footwear, apparel and accessories according to best practice sustainability standards by 2015.