YouTube was created by three former PayPal employees in 2005. YouTube is designed so members of the website can upload, view, and share videos. YouTube uses Adobe Flash Video to show many different types of videos posted including movie clips, TV clips, and music videos, as well as stuff like video blogging, and educational videos. YouTube has altered the Internet and changed the way we consume music. YouTube has eliminated the need for concerts to have a large fan base.
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Now artists no longer need to rely on major labels to takeoff their career and be successful. YouTube involved many other websites, like Facebook in promoting how individuals view, share and watch videos. Since YouTube’s launch in 2005, it quickly became the most talked about and frequently viewed website in existence. YouTube’s ability to quickly share videos, embed them on other sites and do all its functions at no cost to the consumer have made the company extremely popular (Miller, 2011). YouTube is available on gaming devices such a Wii, X-box and many other devices.
There is also an app that can be downloaded to watch music videos. More video is uploaded every 60 days than the three major US television networks produced in 60 years (Scott, n. d. ). Since there are so many ways to access YouTube the music industry is booming. People are accessing these videos so quick that there are over millions of views on many videos. Most people have heard of the video “Gangnam Style” by Psy. This video is of a person that created a dance to a song called “Gangnam Style”, which holds the record for the most views of all YouTube history.
The video has hit over one billion views. Psy from the video is from South Korea without YouTube this video would have never became a fad. YouTube has made the world smaller, and at just the click of a button can see someone in another country performing. Not only does YouTube make the world a smaller place, but it allows careers to flourish due to exposure. Many people don’t have the money to hire someone to promote their music. YouTube allows anyone to post videos. YouTube has had many people who have become famous by showing their talents on YouTube.
For example, Kony 2012 was a great way to raise awareness and gain attention quickly. It was a campaign from Invisible Children to raise awareness about Joesph Kony, and his trying to form a cult military. The point of the video was to help him get arrested. Without the video called “Kony 2012” on YouTube many people wouldn’t have even heard about Kony. This video shows the power of what one video can have on people, and the same effect music has on people. Over 2 billion videos are viewed every day (Scott, n. d. ).
Since so many videos are shared many websites such as Facebook are linked with YouTube. Another major example is a young boy achieved major success when his mother posted videos of him singing on YouTube. This individual is Justin Bieber and if it wasn’t for YouTube he wouldn’t be famous today. According to Biography. com Within months, Justin was an Internet sensation, with a large following of fans, and was highly considered for a record deal. In Atlanta, Bieber had a chance meeting with Usher, who eventually signed the young singer to a contract (“Justin Bieber Biography,” 2013).
That was just the starting point of his career. Bieber broke into the Billboard Top 10 in early 2010 with “Baby,” which also featured Ludcris. Bieber soon released My World 2. 0 in 2010, which offered his growing fan base ten new songs. In 2011, Bieber took to the big screen in the concert documentary “Never Say Never”. His fans crowded movie theaters to catch him in action on stage and get a glimpse of his life behind the scenes. The movie, which eventually earned more than $73 million at the box office (“Justin Bieber Biography,” 2013).
If Bieber’s mother hadn’t posted the videos of him singing to other stars songs, he wouldn’t have reached the success he has if any. Not only does YouTube help careers flourish, but it also can hurt record companies and labels profit. During this day in age artists no longer need to rely on major labels to launch their career. Many record companies don’t like YouTube, because people can show their talents for free. According to Dean Miller, “major record labels became threatened by the easy accessibility of music videos.
No proper compensation was paid; they proceeded to use the courts to remove videos where copyright infringement was noted. Warner didn’t like YouTube’s earnings and made a point to shutter all unauthorized content. At the time, YouTube had no way of preventing copyrighted materials from being uploaded and, as a result, could not track infringing material. Warner has since made amends with YouTube and now allows content that is not completely in violation of copyright. Instead, Sony, EMI and Universal have chosen to share their music videos with Vevo—a service that only displays professional high-quality product” (Miller, 2011).
YouTube has altered the Internet and changed the way we consume music. YouTube has eliminated the need for concerts to have a large fan base. Now artists no longer need to rely on major labels to takeoff their career and be successful. YouTube involved many other websites, like Facebook in promoting how individuals view, share and watch videos. 35 hours of video footage is uploaded to the site every minute (Scott, n. d. ). YouTube has become a major source of the way many individual share, promote and communicate. YouTube will forever change the way the music industry runs.